I’m a huge Star Wars fan. I’ve seen all the movies. I’ve watched the Ewok specials. I’ve seen every episode of the Clone Wars and Rebels and read about 100 Star Wars books. I waited all week for the Rogue One Trailer and watched it at least 7 times the night it came out. I personally can’t wait for the movie so as far as Disney is concerned they have this Star Wars fan wrapped around their finger.
The problem Disney faces with Rogue One is the casual
Star Wars fan. The marketing for a Rogue
One is a challenge for Disney. This
movie has no recognizable characters from previous Star Wars films with the
exception of Vader. As I sat mouth a
gape in front of my big screen TV during the Olympic coverage as the Rogue One trailer
rolled across the screen my wife turned to me about one minute in and said “Are
there any characters we know in this movie?”
And that is the problem. The
diehard fans like me get that this movie takes place right before A New Hope.
The average casual fan that showed up to see Han Solo in the Force
Awakens remains confused. As much as
Disney will try to get the message out as to what this movie is about and when
it takes place in the Star Wars Timeline---there are going to be people that
show up to the theater and wonder ……”Where is Luke?” “BB-8 isn’t in the movie?” Despite the ads people are going to think
this is Episode 8. People are going to
ask “ I thought Vader died?” How is
Disney going to solve this problem? How
will they get the message out to the average fan and how will that effect the box
office for the film? Disney can’t expect this film to even come
close to what The Force Awakens did. The
Force Awakens marketed itself. It was the right movie at the right time.
I assume Disney will expect Rogue One to be more like a Thor or Antman at the box office movie when compared to The Avengers, but what if they mistakenly think this will be just as big?
Personally I think the are doing a good job of explaining what this movie is.....But is that enough for the average viewer to get it?
I assume Disney will expect Rogue One to be more like a Thor or Antman at the box office movie when compared to The Avengers, but what if they mistakenly think this will be just as big?
Personally I think the are doing a good job of explaining what this movie is.....But is that enough for the average viewer to get it?
Here is the trailer.
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